London 11th July 2008: ROK Entertainment Group (OTCBB: ROKE) the global mobile entertainment group, today announced the launch of its mass-market mobile email service, ‘Push Inbox’, in 7 countries initially, with more to follow.

Available now in the UK, the US, China, South Africa, India, Pakistan, and Australia, ROK has launched its highly innovative mobile email service, Push Inbox, which is compatible with all WAP-enabled handsets.

Push InBox automatically notifies you by SMS Push Message when an email arrives, keeping you up-to-date when on the move, yet it is able to be switched off instantly when not required.

"Mobile email is already a huge and competitive business aimed at mainly at the corporate market" said Laurence Alexander, Group CEO of ROK "so that’s why we’ve developed Push Inbox for anyone with a WAP-enabled handset and mobile data in their tariff".

Push Inbox works on any WAP-enabled mobile handset with a data service included and can be trialed for free in 7 countries via http://www.rokent.com/prodPinbox.html

Push Inbox is simple to use, allowing people to manage their address book directly from their handset and to read, write and reply to emails. Push InBox manages email attachments and users can add existing POP and IMAP accounts to their service and seamlessly pick up and reply to 3rd party email.

In addition, Push Inbox is able to provide a ‘spam-free’ mobile email service through users being able to create a White List whereby they only receive emails from pre-approved email addresses.

"Not only is Push Inbox able to provide everyone with an email account, whilst eliminating spam, but we aim to make the service free of charge through advertising-support, going forward" added Alexander.