London, UK and Tampere, Finland – 12th March 2008: ROK Entertainment Group (OTC: BB ROKE), the global mobile entertainment company, today announced it had acquired a 51% controlling interest in Geniem, a leading Finnish mobile and web applications development. 
Geniem pioneered On-Device Portals (ODP) in 2003 and offer rich mobile marketing via these ODPs, Bluetooth marketing solutions and white label social networking applications for Media, Brands and Carriers. Currently their services are being used by household names including Nokia, Volvo, ABC, Pepsi, SonyBMG, Australian Broadcast Corporation, Mondadori France, Digital MultiChoice, Rotana, Samsung, Sanoma Belgium, Santander Bank and SonyEricsson.
"This acquisition marks another milestone in the development of ROK" said Laurence Alexander, Group CEO of ROK "as it augments our existing mobile products portfolio by placing us in the forefront of on device portals, Bluetooth technologies and social media via mobile and web applications. With over 15 million mobile phone installations globally, Geniem's technology is ideally positioned to power the new generation of enhanced mobile media services."
"I see major opportunities in partnering with ROK to roll-out our exciting products for ROK's existing customer base. Especially with the introduction of the new white label mobile social networking product targeted mainly for network carriers," said Tuomas Kumpula, CEO of Geniem.

About ROK (www.rokent.com)

ROK Entertainment Group, formed in 2003, is a world-leading mobile technology and applications developer.

With 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.

With 3 billion mobile handsets in use worldwide, the mobile TV industry is forecast to become a multi-billion dollar business within a few years.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.

About Geniem (www.geniem.com)
Geniem focuses on branded Mobile and Web applications for Media, Brands and Carriers to increase customer affinity and brand recognition and have over 15,000,000 ODP mobile phone installations and customers such as Volvo, Mondadori, ABC, Pepsi, Samsung, Nokia, SonyEricsson, SonyBMG, Rotana Music, Multichoice and Santander.

We build and run rich mobile and web applications for mobile media, mobile marketing and social media as turnkey service for our customers.

Geniem was founded in 2000, and has international partners covering Europe, Africa, Middle East and South America.

Forward-Looking Statement

The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements.  Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.

About Geniem – www.geniem.com
Geniem focuses on branded Mobile and Web applications for Media, Brands and Carriers to increase customer affinity and brand recognition.

We have over 15,000,000 ODP mobile phone installations and customers such as Volvo, Mondadori, ABC, Pepsi, Samsung, Nokia, SonyEricsson, SonyBMG, Rotana Music, Multichoice and Santander.

We build and run rich mobile and web applications for mobile media, mobile marketing and social media as turnkey service for our customers.

Geniem has 7 years of history, founded 2000, and international partners covering Europe, Africa, Middle East and South America.