Major Share Holders
| Name | Number of Shares Beneficially Owned(2) | Percentage of Shares Beneficially Owned(3) |
| 5% Stockholders: | ||
| DeJoria Family Trust | 10,049,593(4) | 19.9% |
| RBC Trustees (Guernsey) Limited as trustee of The ROK Asset Management Limited Unapproved Pension Scheme |
6,983,934 | 13.9% |
| St. Anne's Trustees Limited as trustee of The Rok Group Limited Unapproved Pension Scheme |
6,629,584 | 13.2% |
| John Paul DeJoria Nevada Trust | 4,522,062(5) | 9.0% |
| Executive Officers, Present and Directors and Proposed Directors: | ||
| Jonathan Kendrick | 2,087,830(6) | 4.0% |
| James Kendrick | 416,635(8) | * |
| Alex Renny | 83,441(9) | * |
| Lord (Benjamin) Mancroft | 152,975(12) | * |
| All executive officers, present directors and proposed directors as a group (7 persons) |
8,062,743(13) | 15.0% |
| ---------------------------------------------------------------------------------------------------------------------------------- * Less than one percent |
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(1) The address of each person is c/o ROK Entertainment Group Limited, ROK House, Kingswood Business Park, Holyhead Road, Albrighton, Wolverhampton WV7 3AU, United Kingdom.
(2) Unless otherwise indicated, includes shares owned by a spouse, minor children and relatives sharing the same home, as well as the entities owned or controlled by the named person. Also includes shares if the named person has the right to acquire those shares within 60 days after November 14, 2007, by the exercise of any warrant, stock option or other right. Unless otherwise noted, shares are owned of record and beneficially by the named person.
(3) The calculation in this column is based upon 50,250,876 shares of common stock outstanding on November 14, 2007. The shares of common stock and shares underlying stock options are deemed outstanding for purposes of computing the percentage of the person holding such stock options but are not deemed outstanding for the purpose of computing the percentage of any other person.
(4) Includes currently exercisable stock options to purchase 221,552 shares of common stock.
(5) Includes currently exercisable stock options to purchase 221,552 shares of common stock.
(6) Includes currently exercisable stock options to purchase 1,613,186 shares of common stock, of which options to purchase 1,112,542 shares are held by Mr. Kendrick's spouse.
(7) Represents currently exercisable stock options to purchase shares of common stock.